Works done by Max Pasakorn

Media Portfolio

Instagram Campaign for PR&TA Journal Issue 4: HEAT (2024)

In my most post as Editorial and Social Media Manager for PR&TA Journal, I conceptualised and designed a campaign to promote creative, artistic and academic works published in the journal’s latest issue. With the issue theme of “HEAT” and many works referencing the intense tropical heat of Southeast Asia, I worked with heat-related visual motifs such as sunlight and heat maps to craft new Instagram-forward presentations of the works. The posts were designed using Canva.

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Instagram Content Campaigns for the Sustainable Singapore Gallery (2020-2021)

The Sustainable Singapore Gallery is a public educational gallery managed by the Public Utilities Board that provides an overview of Singapore’s sustainable development. I worked with the Gallery to develop an integrated content marketing strategy that brand the gallery as the go-to venue for sustainability education in Singapore. These are some samples of the social media content I developed with a visual designer as part of an integrated marketing campaign for the Gallery.

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Websites Revamped for Terra SG and Circular Asia

These websites were designed in-house during my role as Assistant Manager for Marketing & Communications at Terra SG to highlight the two brands’ offerings in sustainability education. In addition to using the Squarespace platform to layout the websites for mobile and desktop compatibility, I employed Search Engine Optimization (SEO) strategies to ensure Terra SG would appear on the first page in Google searches for key words. Through this revamp, the Terra SG business achieved a 200% increase in lead generation.

Bylines from The New Paper (2016)

As a multimedia journalist for The New Paper, a Singaporean tabloid by Singapore Press Holdings, I wrote journalism pieces that covered lifestyle topics such as sustainability, Singapore’s gaming culture and breaking news articles about theft in Bangkok’s Platinum Mall and the sudden closure of California Fitness.